TST, known as TIN’SECRET, is a brand owned by Shanghai Daliwei Trading Co., Ltd. Founded by the couple, Lin Ruiyang and Zhang Ting in 2013, the brand’s main product categories revolve around cosmetics and skincare. Additionally, it strategically employs a combination of e-commerce and offline channels for product sales via an O2O approach.
In 2018, TST embarked on an expansion into new markets, with Malaysia as its inaugural destination for penetrating the Southeast Asian market. TST Malaysia was formally established in December 2018, with both founders participating actively in the launch event.
TST not only operates in Malaysia and Singapore but also maintains a presence in Taiwan through subsidiary branches. Significantly, to ensure the premium quality of its products, the company established a manufacturing facility in France on September 27, 2018. In line with the evolving digital landscape, TST employs diverse operational models including online sales and physical boutiques. Furthermore, TST has created a platform that empowers individuals to venture into entrepreneurship with minimal financial commitment.